fine gold jewelry – Buying Diamonds – How to Shop For Fine Jewelry

Fine Gold Jewelry - Buying Diamonds - How to Shop for Fine Jewelry

Posted by Rolf Joho on May 10, 2010 | Subscribe
in bracelet, fine gold jewelry, fine jewelry, gold jewelry, ine jewelry, Jewelry, necklace, wedding ring
as bracelet, fine gold jewelry, fine jewelry, gold jewelry, ine jewelry, Jewelry, necklace, wedding ring

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Choosing fine jewelry is exhilarating – whether it is a diamond solitaire for an engagement or a diamond necklace for a formal event. Making the choice is often more of an emotional decision than an informed choice.

However, fine jewelry is a costly investment decision that you want to make wisely. If buying fine jewelry is your weakness, then you need to do research before you get to the store and become distracted by the shiny allure of gold and the brilliant sparkle of the diamonds!

Basic jewelry terminology is important because explains the quality ratings of the jewelry, which are related to price. When buying diamonds, you want to look for the Four Cs: cut, color, clarity and carat.

Cut is the shape of the stone – not just stylistic versions of oval, square or heart shape – but the actual cut of each stone. A great cut improves the value while a poorly crafted cut reduces value.

Clarity is how close (or how far) the diamond is from flawless. Flaws, cracks, scratches or carbon specks reduce the clarity. Color rates the diamond from white or pure color to varying degrees of yellow.

Carat is the weight and the most familiar characteristic in diamond buying. A one carat diamond is 100 points, or.02 grams.

It is easy to get distracted with big discounts. You can get great discounts if a store is going out of business, or maybe the piece is a loss leader, where the store gives a large discount on earrings or a bracelet to get you into the store in the hope that you will buy more.

But beware. Not all discounts are worth having. Sometimes the discount is high because the quality of the jewelry is lower.

be a smart buyer. Start your jewelry shopping with a reputable, professional jeweler who takes time to answer your questions and explain the quality differences in the items you are trying on.

The jeweler can also present the Certificate of Authenticity, which validates the quality of the stone you are considering. Without this certificate, the average person buying jewelry has no idea whether the stone is what the jeweler says it is or not.

If the jewelry piece does not come with a Certificate of Authenticity, it still may be a great buy. Just ask the jeweler to prepare a written description of the item including karats for gold, Four Cs for diamonds and size with description of any side stones or different types of stones. This helps you evaluate the price and quality as well as provides a description for insurance coverage.

For more fine jewelry buying tips and a wide selection of affordable diamond jewelry please click on the links.

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